Our Mission

Supporting youths in their journey towards success

Our Objective

Ensuring youths become independent and successful.


The TRACE Foundation supports projects led by young people. It encourages new ideas and contributes to their achievement in life.

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Joelle Kayembe
TRACE Foundation Ambassador
Olivier Laouchez
Co-founder, Chairman & CEO,
TRACE TV; TRACE Foundation President
Meriem Jlaidi
VP Digital, TRACE TV
Katia Boika
Digital Project manager, TRACE TV

About Joelle

Joelle Kayembe is a Congolese-born South African model.

Joelle Kayembe was born 31st of May 1983 in Lubumbashi, Democratic Republic of Congo. When she was 11 years old, her Family moved to South Africa.

During her teenage years, Joelle developed a keen interest in art and fashion. She began her modeling career at the age of 19, which allowed her to travel around the world and to work with the biggest designers and photographers.  In addition to her super model career, Joelle is also an actress. She played alongside Forest Whitaker, Orlando Bloom and others.

Joelle has always been involved in charity work to which she dedicates a big portion of her time in both South Africa and abroad.

Since January 2012, Joelle is the face of the Trace brand and the Ambassador of TRACE  Foundation.

About Olivier

Olivier Laouchez is a serial entrepreneur in the media and entertainment world.

After obtaining his degree from the Ecole Supérieure de Commerce de Paris in 1988 and completing a 2-year mission in Indonesia, Olivier settled down in Martinique and launched ATV (Antilles Télévision). He returned to France in 1998 and joined the executive team of Secteur Ä.

In March 2003, Olivier launched TRACE TV, a TV channel dedicated to hip hop music. Today TRACE is a leading urban and entertainment group with activities in 180 countries that is established in the worlds of TV, Radio, Mobile phone services, Events and Digital media, and is taking action to help young people succeed in life through the TRACE Foundation.

About Meriem

VP Digital at TRACE, Meriem oversees the digital strategy of the group. She brought her energy and competence to the development of the current site and she is committed to maintaining and developing it in the future.

Follow Meriem

About Katia

Digital Project Manager at TRACE, Katia paid close attention to every stage of the development of the current site. She is inspired to work for TRACE Foundation!

Follow Katia

The TRACE public is predominantly young, whose first concern is to succeed in life. We have launched the TRACE Foundation to help these young people achieve their dreams and build their future.
- Olivier LAOUCHEZ, TRACE Foundation President
  • AKON

    TRACE Foundation supports peace concert “Peace One Day”

    Events / Music

    City: Goma, Democratic Republic of Congo Date: September 21st, 2014 The TRACE Foundation mobilized the resources of the TRACE group to ensure the success of the “Peace One Day” concert event. Akon, an American R&B and hip hop star, was present! The artist from Senegal increased his cooperation with different actors in his home continent […]

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  • McDonalds 5K run



    For the second year in a row, the TRACE Group supported the ‘McDonald’s 5K Run’. TRACE’s channels, TRACE Foundation and TRACE FM- the first music radio of Antilles-Guyana – organized Zumba classes in preparation of the 5K run in Guadeloupe. The run is a women-only event organized by McDonald’s, where women from Martinique and Guadeloupe […]

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    The START Contest – September 2014


    Place: Guadeloupe The TRACE Foundation was an official partner of the second edition of the ‘Start’ contest, the springboard for new talent, organized by the General Council of Guadeloupe. People aged from 18 to 30 who want to make a living out of their art (visual arts, music, dance, theatre and audiovisual media) were invited […]

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    TRACE Foundation – Mandela Day


    City: Johannesburg The TRACE Foundation and Universal Music South African teams visited the Immaculate Shelter and delivered groceries for the shelter’s needs. This post is also available in: French

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    TRACE Foundation Award & Be The Change award.

    Events / Music / TRACE Music Star

    City : Johannesburg In 2013, the TRACE Foundation has established a partnership with the ‘Be The Change’ initiative to encourage the winners of the “TRACE Music Star” to become promoters of change within their families and fans. In 2013,  Oshri Elmorish won the first TRACE Music Star Competition and received the TRACE Foundation & Be […]

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  • Resized Trace-Foundation-Award-2013---Patience-Dabany876x579

    TRACE Foundation Award – 2013

    Events / Music / TRACE Foundation Award

    City : Paris (France) Presented during the TRACE Urban Music Awards ceremony. TRACE Foundation Award was created in 2013 as an initiative to encourage Urban Music Stars to conduct charitable activities for young people. In 2013, Patience Dabany from Gabon was the first artist to receive the TRACE Foundation Award for her commitment to youth […]

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Initiate and / or accompany unprecedented initiatives that contribute to youth success

Raise Awareness

Raise awareness and provide information for young people on how to succeed in their education, training and employment.


Inspire young people to get involved and take initiatives in order to succeed


Bring together talents and an international expertise in order to bring life into significant projects

Provide Tools

Provide young people with tools that will help them to build their path towards success.


Promote youth initiatives by providing them with international exposure.

  • Education, and more particularly the academic and university success.

  • Social and professional success

  • The young people’s place in the society, and more particularly that of multicultural and multiethnic youth

  • Promotion of civic values of diversity, equal opportunities, and the fight against racism

  • Prevention and fight against drugs, diseases and all the evils that adversely affect the youth (AIDS, alcohol, traffic accidents ...)

To submit your project to TRACE Foundation, please complete the online form